What is data visualization

It’s a big buzzword across the digital signage industry, especially in the corporate market. If you’re not familiar with data visualization, it’s pulling lots of data and presenting it in a pictorial or graphical format that makes it easy to comprehend. Think of as a giant Excel document where data is captured and displayed in an easy to read chart.

Data visualization and Digital Signage

The concept of data visualization makes it a perfect fit with digital signage. Big graphics make it impactful, interesting, and informative and they can be updated in near real time. This is more than your typical data pull for news, weather, RSS and social media content. Data visualization is different. It’s manipulating and presenting it in a way that makes it interesting and easy for people to understand.

Companies that are implementing this on digital signs are leveraging their own data to graphically show call center statistics, energy consumption, performance statistics or other measurable indices.

There are a couple ways that you can implement data visualization into your content strategy. One is to hire a high-end design firm to custom develop a number of elements that you can display on your system. If you go this route, you’re probably going to have a nice looking representation of data and a fairly large bill.

Another option is to do it yourself. The thought of DIY data visualization project might make you feel nauseous. But with the right software and media players, it can be really easy! The Elementi software platform comes with a series of drag and drop widgets that make it easy for anyone to develop their own custom gauges and charts in a matter of minutes. Here’s a quick video that shows how easy it is:



Elementi simplifies data visualization with built in widgets that can pull from virtually any data source. You can choose from 17 different types of charts, graphs and gauges and customize each with your own colors and fonts.

If you’re already using SpinetiX give it a try. See how simple it is to use the data you have to make more impactful digital signage. Create your own dashboards and share real time information with employees. If you’re new to SpinetiX, try a free 30-day trial of the Elementi software and see how easy it is to implement widgets on your own.