CASE STUDY Avcon with SpinetiX
VIDEO WALL DIGITAL SIGNAGE at Highwoods Properties
The word “home” conjures up feelings of warmth and belonging. It’s a sense of home that Highwoods Properties has worked to establish in its many properties from Tampa to Pittsburgh.
In 2014, Highwoods Properties purchased an existing building in the Downtown district of Raleigh, North Carolina with the goal of renovating the property for modern appeal. The management desired to renovate in tandem with the modern, yet historic appeal of the city of Raleigh, which is currently ranked #7 by the U.S. News and World Report as one of the 100 Best Places to Live in the United States.
Highwoods Properties refurbished the space with a significant investment. Renovations of note include the lobby, general common areas, and spaces facing customers that would impact the perception of the building. Highwoods Properties enlisted the aid of Avcon, which provides digital signage solutions, for the added technological element to foment a cutting edge, customer-centric residential experience.
We knew we needed the HMP 350 because we needed something as versatile as possible that would give us the ability to stream content. We wanted a lot of dynamic content on the screen because one thing that is very important is that [the solution] is not static, and something that customers could get used to without really noticing
Mike Dunn, Account Manager from Avcon
Avcon installed two video walls in the lobby area of the One City Plaza, one that was 3x3 (three screens high by three screens wide), and another that was 1x3 (one screen high by three screens wide). One HMP 350 media player was installed behind each screen, for a total of 12 players.
Each screen served a specific purpose. The 1x3 screen displayed content and images geared toward thanking “customers,” or residents. The 3x3 screen displayed dynamic content, calendar dates, and information about on-goings in Downtown Raleigh.
“We knew we needed the HMP 350 because we needed something as versatile as possible that would give us the ability to stream content. We wanted a lot of dynamic content on the screen because one thing that is very important is that [the solution] is not static, and something that customers could get used to without really noticing,” says Mike Dunn, Account Manager at Avcon, who worked with Highwoods Properties to install the video walls and media players.
The 1x3 wall is updated quarterly, and the 3x3 wall is updated two to three times per day.
As a result of the HMP 350 installations and video walls, Highwoods Properties has developed a one-of-a-kind customer experience by way of technology. The contemporary solution melds an up-to-date lobby with both customer appreciation and neighborhood news.
In addition, the SpinetiX digital signage allows for the commercial property to seamlessly integrate within the larger Raleigh community via its calendar that showcases upcoming concerts and festivals.
“Highwoods Properties continually strives to provide a ‘Best in Class’ experience for its customers from the moment they walk into one of our Class A properties. We took the same considerations in choosing a solution to power our digital walls and have been very pleased with the expertise from Avcon in recommending SpinetiX technology. It has brought a new ‘wow’ factor to our lobby in Downtown Raleigh at One City Plaza.”
Ben Aycock from Highwoods – Corporate Marketing Manager
Avcon is an audio visual and lighting design firm that services Raleigh, Durham, Chapel Hill, Charlotte and cities throughout North and South Carolina. The systems integration firm also builds and provides maintenance for its audio, visual, and lighting technologies with the goal of providing engaging solutions for its clients. Avcon was founded in 1997 and is based in Cary, North Carolina. http://www.avconusa.com/
Highwoods Properties is a real estate investment trust (REIT) that manages properties throughout the United States. The Raleigh-based company specializes in properties within Best Business Districts, or areas with highly sought after properties. Highwoods Properties is publicly traded and has properties in Greensboro, Memphis, Nashville, Pittsburgh, Raleigh, Orlando, Richmond, Tampa, and Atlanta. http://www.highwoods.com/